New Emergen-C for Kids

FOR IMMEDIA RELEASE

MEDIA CONTACT
Jennifer von Stauffenberg
SZPR, Inc.
(760) 943-2333
jennifer@szpr.com

The New Fun, Fizzy and Delicious Emergen-C® KidzÔ Complete Multi-Vitamin & Multi-Mineral Supplement Drink Mix is Available on Store Shelves Today

-Kids love to mix it up, watch it fizz and gulp down this fun, fizzy good for them vitamin supplement.-

Foothill Ranch, California (October, 2008) - Alacer Corp., maker of the popular vitamin fizzy drink mix, Emergen-C, has announced the latest addition to their family of products, the NEW Emergen-C Kidz contains a whopping 24 essential nutrients, including more immune-boosting vitamin C than the leading brand and choline, to support healthy brain function.*

“Kids love to mix it up, watch it fizz and gulp it down so much that they chose and named their favorite flavors: Strawnanaberry Blast, Orange Pineapple Explosion and Cherry Yumberry,” said Meghann Seidner, Emergen-C Brand Manager. “Moms feel great knowing each packet contains 250mg real fruit juice powders, and no artificial flavors!”
To ensure this fruity, mouth-watering vitamin formula is the best-tasting product on the market, Alacer Corp. went straight to the source. Kids influenced every aspect of the product development from tasting to naming and even package design. There were over 100 kids from across the nation that participated in selecting their favorite flavors. The final packaging incorporates design elements from each winner.

The creative product name winners include Austin Blase, age 8, of Duluth, Georgia for Orange Pineapple Explosion and Bernadine Macedo, age 8, of Los Angeles for Strawnanaberry. The three kids whose drawings inspired the new package design include Marisa Rodriguez, age 9, of Rosemead, California for Cherry Yumberry; Alessandra Rios, age 8, of Pasadena, California for Strawnanaberry Blast; and Jake Mowery, age 12, of Cumming, Georgia for Orange Pineapple Explosion. The winner for best name and best artwork for each flavor was rewarded with a prize package of $1,000 to be donated to their school’s reading, math or science program . All participating kids received a complimentary sport sling bag.

To meet the winners and to learn more about Emergen-C Kidz, please visit http://www.emergenc.com/.

About Alacer Corp. For more than 35 years, Alacer Corp., based in Foothill Ranch, Calif., has been an industry leader and innovator in developing, manufacturing and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle.* It produces 400 million packets annually of Emergen-C®, which is sold in health food stores, supermarkets, drug stores, mass merchandisers and club stores nationwide. For more information about Alacer, please visit www.emergenc.com.